Webpages
For ChowNow’s landing page, I focused on simplicity and functionality, using traditional menu and receipt elements to create a familiar experience for both restaurant owners and diners. The design emphasizes high-quality images and minimalism to showcase restaurants effectively, with clear navigation and strong calls-to-action for an easy user experience. I also worked closely with the Design Director to develop modular templates and troubleshoot with the development team to ensure smooth implementation
Paid Ads
For ChowNow’s B2B social ad campaigns, I focused on highlighting our restaurants, fair pricing, and transparency, positioning us as a supportive partner for independent eateries. In my role as brand designer and art director, I made sure the designs were in line with our rebrand, crafted engaging layouts, and managed the creative direction. I also collaborated with the marketing team to analyze performance and fine-tune the campaign for the best results.
B2B + B2C Emails
For ChowNow’s B2B emails, I focused on showcasing our fair pricing and transparency to support independent restaurants. For B2C emails, I crafted engaging layouts and ensured consistent branding. In my role as the designer, I prioritized readability and clear calls to action, worked closely with both the marketing and development teams, and created modular email templates to simplify the development process.
Internal Branding
For ChowNow’s internal brand strategy, I worked on designing unique team and club logos and custom swag to build a strong sense of community and engagement within the company. By celebrating our internal groups and offering branded apparel, we reinforce our company culture, boost team morale, and ensure everything aligns with ChowNow’s overall brand identity, helping to create a unified and energetic workplace.
